Head of Performance

Job description

Barkyn delivers health and happiness to pet families around the world. Currently specialized in dogs and growing every month, we provide plans that include dog food and a dedicated online veterinarian.

 

We’re not only changing the pet market, we’re also reshaping the way the ecommerce experience should feel - human, personalized, seamless & beautiful. We were invited to be part of Google's Startup Growth Program in 2018 and to Google’s Scaleup Program in 2019. We were also considered one of Europe’s Top 100 Startups by Wired.

 

THE HEAD OF PERFORMANCE ROLE

We're creating a loved brand in Europe and this is where your story starts!

As a Head of Performance you will be defining our customer acquisition strategy, the channels we're exploring and how, coach performance specialists and iterate on processes. Your main mission is to make us scale budget and the number of new customers we acquire per month.

Specifically, we expect you to:

 

  • Define and set our accounts structure and strategy - especially Google and Facebook;
  • Be the owner of acquisition and retention metrics - more and more granular - and act on what we need to improve;
  • Explore new acquisition platforms;
  • Architect our holistic acquisition strategy and amplify our brand efforts ;
  • Coach performance specialists;
  • Define and run a roadmap of experiments, besides a fast rotation of creatives and optimizations;
  • And hey, we're a startup - if needed, you'll also help setting or improving campaigns :)

Requirements

Mandatory:

  • At least 6 years of experience in several B2C companies;
  • Lots of experience scaling budget and acquisition on Facebook and Google ads;
  • Experience managing a team (even if small) and overseeing complex metrics;
  • Experience in different acquisition models - from lead generation to (ideally) subscription.

 

Brownie Points:

  • Past experience at a high growth B2C startup;
  • Dog owner.