PPC Specialist

Job description

Barkyn delivers health and happiness to pet families around the world. Currently specialized in dogs and growing every month, we provide plans that include dog food and a dedicated online veterinarian.

 

We’re not only changing the pet market, we’re also reshaping the way the ecommerce experience should feel - human, personalized, seamless & beautiful. We were invited to be part of Google's Startup Growth Program in 2018 and to Google’s Scaleup Program in 2019. We were also considered one of Europe’s Top 100 Startups by Wired.

 

THE PPC SPECIALIST ROLE

We're creating a loved brand in Europe and this is where your story starts!

As a PPC Specialist you will be implementing our customer acquisition strategy in several platforms. Your main mission is to scale budget and the number of new customers we acquire per month while iterating in our campaigns daily.

Specifically, we expect you to:

 

  • Implement and iterate our paid media campaigns - especially on Google and Facebook - including a fast rotation of creatives and optimizations;
  • Implement the whole acquisition journey - from top to bottom of the funnel, segmented - in coordination with our Brand team;
  • Run new acquisition and retention experiments;
  • Explore new acquisition platforms like Pinterest, TikTok or TV.

Requirements

Mandatory:

  • At least 2 years of experience as a PPC specialist - in Facebook or Google ads;
  • Experience at a B2C company;

 

Brownie Points:

  • Degree in Marketing, Economics, Management or similar;
  • Experience in different acquisition models - from lead generation to (ideally) subscription.
  • Past experience at a high growth B2C startup;
  • Dog owner.